In an episode of Possible, Marques Brownlee, also known as @mkbhd, discussed the potential of technology, particularly AI, in addressing humanity’s biggest challenges. With nearly 15 years of experience and almost 18 million subscribers on his tech-focused YouTube channel, Marques shared insights on how AI has enhanced his work and lowered the barrier to entry for YouTube creators.
Key Uses of AI by Marques
- Audience Analysis: Marques uses AI tools to analyze comments on his videos, gaining insights into his audience’s interests and generating ideas for new videos.
- Content Analysis: He employs AI summarization and insight tools to analyze comments across his channels, surfacing common themes and questions from his audience that he can address in future videos.
- Content Creation: AI tools like DALL-E and ChatGPT have been used by Marques to create better content. For instance, he asks ChatGPT for analogies to use in his video scripts.
- Creativity Amplification: Rather than replacing him, Marques sees AI as amplifying his creativity and helping him produce better, faster, or more creative content.
- Prompt Engineering: Marques uses prompt engineering and directing with AI tools like ChatGPT to generate the specific type of output he wants.
- Future of AI Assistants: Marques envisions a future where AI assistants can complete complex tasks through natural voice commands.